Digital Marketing Strategy Lead

 

Digital Marketing Strategy Lead

Date: May 3, 2022
Location: San Francisco, CA - Juno Beach, FL, US

 

Company Description

EverBright is driving the clean energy revolution through its industry-leading solar software platform and financing marketplace. Every day, EverBright supports hundreds of solar companies across the US, ensuring they have the tools to be successful and accelerate consumer adoption of clean energy.

Job Overview

As the Digital Marketing Strategy Lead you will be responsible for driving the strategy development and planning for new digital media campaigns and pilot programs. In this role, you will build relationships with stakeholders across the enterprise, identify digital marketing needs, and develop campaign recommendations that drive business results. The ideal candidate has excellent written and verbal communication skills, as well as data-oriented, synthesizing data into actionable tactics to improve results.

Job Duties & Responsibilities

EverBright is seeking a well-qualified candidate who is passionate about driving the clean energy revolution by building a best-in-class residential financing program. As a Digital Marketing Strategy Lead, you will be asked to:

  • Partner with business stakeholders to define marketing objectives and advertising initiatives throughout the year

  • Drive marketing strategy, KPI and goal setting, and digital best practices across the team

  • Deliver qualified leads to the website that ultimately convert into sales via optimization of inbound marketing efforts, including SEM/SEO, PPC, email marketing, and social media advertising

  • Act as the day-to-day point of contact for agency partners, overseeing campaign strategy and execution

  • Be passionate about the numbers by digging into performance metrics and providing ideas for how to improve campaigns

  • Regular reporting on the success of campaigns, lead conversion, and website performance

  • Optimize website performance to increase conversion and directly impact revenue

  • Drive superior customer engagement practices and outcomes across digital channels

  • Stay up to date on the latest marketing trends, tools, technologies, and platforms

  • Develop digital strategies that support B2B and B2C initiatives 

  • Assist team with workload prioritization and campaign challenges

  • Knowledge shared with colleagues to establish a team culture of collaboration, innovation, curiosity, and passion

  • Utilize strong project management skills to prioritize work, ensure timely review and approval of digital campaign plans, convey updates and changes to both internal and agency partners

  • Demonstrate discipline and organization in executing projects, while building and maintaining great relationships with co-workers, stakeholders, and agency partners

  • Other tasks as assigned

Preferred Qualifications

  • Deep knowledge of digital marketing tactics including social media advertising, paid search, programmatic display, web, and email

  • Excellent writing and editing skills

  • B2B experience is a plus

  • Experience working in social media management tools such as Sprinklr, Khoros, or Hootsuite preferred

  • Experience in the solar industry a plus

  • Intermediate HTML skills are a plus

  • Experience with HubSpot a plus

  • Experience with Salesforce a plus

  • Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Dreamweaver, etc.) a plus

Required Qualifications

  • High School Grad / GED

  • Bachelor's Degree

  • Experience: 7+ years

 

Employee Group:  Exempt
Employee Type:  Full Time
Job Category: Quality/Process Improvement
Organization:  EverBright
Relocation Provided:  Yes, if applicable

Where permitted by applicable law, EverBright requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.

EverBright is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

EverBright provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to our recruiting team, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

EverBright will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

EverBright does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

 

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